{"product_id":"ethiopia-malawo-boreta-woyo","title":"Ethiopia Malawo Boreta Woyo","description":"\u003cp\u003eIn Colombia's Huila region, while many producers were abandoning coffee farming and selling their land due to economic hardship, 24-year-old Jhoan Vergara swam against the current to save his family's three-generation legacy, the Las Flores farm.\u003c\/p\u003e\n\u003cp\u003eAfter his father's retirement, Jhoan, seeing that traditional high-volume Caturra production had no future, decided to change the farm's fate with high-quality coffee and exotic varieties. Despite his father's initial hesitations, he joined forces with his brothers to cultivate specialty varieties like Pink Bourbon and Java, transforming the farm into a veritable innovation center.\u003c\/p\u003e\n\u003cp\u003eHe didn't just focus on good agricultural practices; thanks to his microorganism laboratory, he analyzed fermentation processes with scientific data, achieving unparalleled consistency in the flavor profile.\u003c\/p\u003e\n\u003cp\u003eThis visionary approach not only earned him first place in a competition in Korea, where he competed as both a producer and roaster, but also became an inspiration for local producers.\u003c\/p\u003e\n\u003cp\u003eIn these lands nourished by the Amazon and Caribbean winds, Jhoan blended traditional farming with science and passion, proving to the world that coffee should be treated as a \"fresh product.\"\u003c\/p\u003e","brand":"GoodCoffee","offers":[{"title":"250g \/ Whole Bean","offer_id":42025134489653,"sku":null,"price":880.0,"currency_code":"TRY","in_stock":true},{"title":"250g \/ Filter","offer_id":42025134587957,"sku":null,"price":880.0,"currency_code":"TRY","in_stock":true},{"title":"250g \/ French Press","offer_id":42025134620725,"sku":null,"price":880.0,"currency_code":"TRY","in_stock":true},{"title":"250g \/ V60","offer_id":42025134653493,"sku":null,"price":880.0,"currency_code":"TRY","in_stock":true},{"title":"250g \/ Cold Brew","offer_id":42025134719029,"sku":null,"price":880.0,"currency_code":"TRY","in_stock":true},{"title":"1kg \/ Whole Bean","offer_id":42025134751797,"sku":null,"price":3168.0,"currency_code":"TRY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9133\/0101\/files\/IMG_3214.jpg?v=1703071622","url":"https:\/\/www.goodcoffee.com.tr\/en\/products\/ethiopia-malawo-boreta-woyo","provider":"Goodcoffeeroasting","version":"1.0","type":"link"}